Be Bold Be Bald is a non-profit organization that raises money and awareness for thousands of people affected by cancer. On the third Friday of October each year, participants pledge to go bald, or wear a bald cap for a day as a sign of solidarity.
We wanted to shed a light on the heart of why people participate--to show strength for their loved ones and themselves. We all have people in our lives we want to honor, and we invited people to take their caps a step further, and write out who he/she would support.
Campaign materials include, Print Ads, Posters, OOH, Mobile Site, A Social Campaign/Video, Apparel, and Website Updates.
AD: Dana Ferruzzi
CW: Jess Tardy, Taryl Hafer
CD: Sam Pitino
Photographer: Tom Kates
Boston Ad Club Hatch Awards:
SILVER Creating a Movement
BRONZE Cause Related Marketing Campaign