Country Bank is a local bank in Western MA that believes in its community. They are a mutual bank, not owned by investors, so their main focus is their customers. They think that treating their customers like neighbors is the most essential part of doing good business. And in order to that, civility is key. We created this "Neighbors First" campaign that boldly states what it feels like when a bank treats you right, not just as another customer. This campaign has been extremely human and impactful in a market saturated by stock imagery and loud offers and rates.
AD: Dana Ferruzzi
CW: Jess Tardy
CD: Sam Pitino
Production Designer: Matt St. Pierre