Working with Small Army and Boston Medical Center, I created a docuseries that highlights 7 different connections to the hospital. Through long-form OLV, a digital platform, print and digital ads, we were able to significantly increase donations.
Selected stills from the BMC stories web platform:
CREDITS
ACD: Joe Krikava
Sr. Copywriter: Taryl Hafer
Copywriter: Evangeline Condakes
Producer: Sylvain Luccarelli
Photographers: Christian Kozywck, Henry Busby
Production company: Voyager
AWARDS
2016 Ad Club Hatch Awards:
SILVER Best Use of Branded Content
SILVER Digital, Video Long Form Campaign
BRONZE Digital, Video Long Form Single Entry (Jeff, Selena, Dante)
2016 MITX Awards:
Nonprofit, Cause, and Government Marketing