Fresh off a World Series win, the Red Sox asked us to come up with a 2014 pre-sale ticket campaign that built on the spirit and excitement of the win. Through the window of a ticket stub, we captured all the magic that can happen in the early season to make a great team. Not just in the post season. This urged fans to buy tickets now to see what 2014's next great moments will be.
CREDITS
Creative Directors: Mark Bappe, Grant Pace
Copywriter: Brian Fudge