Animated GIFs
Some people run marathons, others swim races. Swim Across America (SAA) puts on hundreds of swim races across the country to raise money for cancer. SAA came to us with a big task: create the branding for biggest nationwide swim meet in history where swimmers ages 7-17 would all compete against each other to raise money for St. Jude's.
They needed a name, a logo, ads, and swag to advertise this crazy, big initiative. Cue the the Crazy Big Swim: an homage to the giant nature of the event, and the crazy dedication of those involved in the swimming world. We celebrated those 4am workouts, the tiny bathing suits, hairy legs, and constant chlorine smell that any serious swimmer can relate to.
AD: Dana Ferruzzi
Jr. AD: Michelle Pergal
CW: Taryl Hafer
ACD: Christian Williams, Joe Krikava
Illustrator: Rachel Idzerda
Designers: Brandon Brown, Papee Thirawatt