We live in a world full of animosity that brands can't afford to avoid. For the 11th annual Digitas New Fronts we embraced the controversy by creating our own Boycott. I worked on the brand identity, stage graphics, signage, social media posts, video graphics, and overall set design of the event.
CREDITS:
Creative Directors: Dave Roth, Yim Cheng
Copywriter: Louis Deslis
Additional Art Director: Michelle Pergal